The real estate sector in Hyderabad is gearing up for a groundbreaking transformation with the introduction of the Metaverse, a technology set to revolutionize the way properties are bought and sold.
Several real estate firms in the city are embracing Metaverse technology, which encompasses virtual reality (VR), augmented reality (AR), social commerce, and artificial intelligence (AI), to create a seamless integration of the physical and digital realms. This innovative approach is set to redefine how real estate professionals work and how potential buyers experience properties.
Leading the way is the Ramky Group, which is preparing to launch RamkyVerse, a Metaverse platform that will allow potential buyers to virtually teleport into different landscapes and explore Ramky Estates’ properties through customizable avatars. RamkyVerse will feature three virtual auditoriums, providing customers with an immersive living experience of Ramky Estates’ ongoing projects, along with information on properties currently under construction.
The Ramky Group recognizes the challenges faced by property buyers, such as the inability to physically view properties under construction and geographical limitations for individuals residing far from the property location, including non-resident Indians (NRIs). Furthermore, time constraints and accessibility issues for property viewings, consultations, and negotiations further complicate the process. By leveraging technology, Ramky Estates aims to overcome these obstacles and provide innovative solutions, making it the first residential developer in Hyderabad to adopt virtual reality technology.
Through the integration of salespersons and speakers into the platform, RamkyVerse enables real-time interaction, enhancing the virtual experience for potential buyers. The virtual landscape of Ramky Estates remains accessible for 30 days, providing a comprehensive view of all launched projects, including recent additions like Ramky One Astra, Ramky One Orion, and Ramky One Genext. This enables individuals worldwide to explore properties and make informed decisions without being confined by physical boundaries.
Sarath Babu, the Vice President of Marketing & Sales at Ramky Estates, expressed his excitement about their pioneering role in the virtual reality realm with RamkyVerse. He stated, “Through the seamless blend of technology and innovation, our team is set to revolutionize property showcasing, offering a hyper-realistic experience beyond imagination.”
The introduction of Metaverse technology in Hyderabad’s real estate industry is set to transform the property buying experience, allowing potential buyers to digitally explore properties, interact with sellers, and make informed decisions from anywhere in the world. This groundbreaking approach demonstrates the city’s commitment to embracing technological advancements and pushing the boundaries of traditional real estate practices. With Ramky Estates leading the way, the future of property experiences in Hyderabad is set to be immersive, efficient, and boundaryless.
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