Hiranandani Group to target millennials with its new residential project

The young generation is looking to buy homes in their early years of life to combat the unprecedented crisis.

Mumbai based real estate developer Hiranandani Group is now offering studio apartments in its new township located in Thane targeting the millennials.

The company is offering affordable luxury apartments that are specially made for the ‘new-age millennial.’ Young adults have surprised the real estate sector with an influx of buyers. The generation is well-educated and technology-driven that believes in career progression in various sectors. The rise of Indian economic and rising job opportunity has increased the annual income of new-age individuals.

Furthermore, the young generation is looking to buy homes in their early years of life to combat the unprecedented crisis.

Highlighting the importance of millennials, Niranjan Hiranandani, MD of Hiranandani Group, “We sell holistic living in a township culture and not just an apartment. Hiranandani Homes encompasses values like work-life balance, community living, township conveniences, and sustainable ecosystem to enrich the quality of life and offers a value proposition to the homebuyers.”

“Today’s insta millennials desire a multifunctional, easy-upkeep, relaxed life with all comforts in proximity. This Ivy League generation post-Covid trauma is considering buying their first home, and Hiranandani Studios befits the taste and preferences. Open-living layouts, Flexi-modular furniture, home automation, motion sensory devices, voice commanding gadgets and wi-fi homes as a perfect mix of an upscale lifestyle”.

Published by– FE Bureau